MyGuava

Bringing K-Beauty to the World with MyGuava Business

Since 2017, Glam Touch has been on a mission to make K-Beauty accessible to everyone. What started as a passion project has evolved into a thriving omnichannel business with a robust online presence, physical retail locations, and wholesale distribution partnerships. Their philosophy is simple yet powerful: "K-Beauty is for eeveryone"-a message that has resonated with customers across markets and demographics.

Challenge

Glam Touch faced several key challenges as they worked to achieve their ambitious business goals. The company was focused on expanding their footprint through new stores, brands and products. This strategic growth required a reliable payment infrastructure that could scale alongside their business.

The requirements

Cash Flow Management

Like many growing businesses, Glam Touch identified cash flow management as a critical challenge. They specifically needed faster payouts to maintain healthy operations while pursuing expansion opportunities.

New Business Opportunities

Glam Touch was looking to diversify their offerings by adding new services, including a hair salon. This expansion required financial flexibility and payment solutions that could adapt to different business models.

International Customer Base

With K-Beauty's global appeal, Glam Touch needed payment solutions that could accommodate customers from around the world, making multi-currency support essential to their business.

Why MyGuava Business?

After evaluating their options, Glam Touch chose to implement MyGuava Business payment solutions throughout their operations.

Comprehensive POS solution: Glam Touch deployed MyGuava POS Terminals across their physical locations. These devices became the cornerstone of their in-store payment strategy.
Multicurrency Functionality: The MyGuava Business payment system provided the multicurrency support Glam Touch needed to serve their diverse, international customer base.
Cost-Efficient Processing: MyGuava Business offered Glam Touch a fee structure that was more favourable than their previous payment providers, addressing their need for cost-efficiency.
Reliable Service Performance: The reliability of the MyGuava Business system ensured consistent payment processing, eliminating disruptions that could impact customer experience.

Results

The implementation of MyGuava Business products has delivered meaningful benefits for Glam Touch and their customers.

Financial Benefits

Glam Touch has experienced lower fees as a business, directly improving their bottom line and freeing up resources for strategic investments.

Enhanced Customer Experience

The payment solution has enabled faster checkout times, addressing a key friction point in the retail experience. This improvement has alleviated pressure from staff, particularly during busy periods when customers want to be in and out quickly.

Increased Customer Loyalty

Perhaps most significantly, Glam Touch has seen an increase in customer retention after using MyGuava, which they directly attribute to the faster checkout times and multi-currency support.

Support for Business Goals

The combination of lower fees, faster checkout times, and multi-currency support has contributed to Glam Touch's ability to pursue their stated business goals of strategic growth, better cash flow management, and new business opportunities.