Bringing K-Beauty to the World with MyGuava Business
Since 2017, Glam Touch has been on a mission to make K-Beauty accessible to everyone. What started as a passion project has evolved into a thriving omnichannel business with a robust online presence, physical retail locations, and wholesale distribution partnerships. Their philosophy is simple yet powerful: "K-Beauty is for eeveryone"-a message that has resonated with customers across markets and demographics.
Glam Touch faced several key challenges as they worked to achieve their ambitious business goals. The company was focused on expanding their footprint through new stores, brands and products. This strategic growth required a reliable payment infrastructure that could scale alongside their business.
Like many growing businesses, Glam Touch identified cash flow management as a critical challenge. They specifically needed faster payouts to maintain healthy operations while pursuing expansion opportunities.
Glam Touch was looking to diversify their offerings by adding new services, including a hair salon. This expansion required financial flexibility and payment solutions that could adapt to different business models.
With K-Beauty's global appeal, Glam Touch needed payment solutions that could accommodate customers from around the world, making multi-currency support essential to their business.
After evaluating their options, Glam Touch chose to implement MyGuava Business payment solutions throughout their operations.
The implementation of MyGuava Business products has delivered meaningful benefits for Glam Touch and their customers.
Glam Touch has experienced lower fees as a business, directly improving their bottom line and freeing up resources for strategic investments.
The payment solution has enabled faster checkout times, addressing a key friction point in the retail experience. This improvement has alleviated pressure from staff, particularly during busy periods when customers want to be in and out quickly.
Perhaps most significantly, Glam Touch has seen an increase in customer retention after using MyGuava, which they directly attribute to the faster checkout times and multi-currency support.
The combination of lower fees, faster checkout times, and multi-currency support has contributed to Glam Touch's ability to pursue their stated business goals of strategic growth, better cash flow management, and new business opportunities.
